Client: Colgate

Challenge: 
Communicate the complete system of Colgate Max White One products that deliver “A whiter smile in just one week”. Build on the concept “Your smile is your best accessory” and translate a whiter smile into something fashionable and fun!

Solution
: A campaign consisting of educative & shareable content on facebook , a fan contest and a questionaire to collect real testimonials. This created awareness and engagement and 5 lucky (turned super loyal) fans who won a professional photoshoot session by the celebrity photographer Olympia Krasagaki.