Client: Colgate

Challenge: Engage consumers, educate about cavities, generate awareness & position the new Colgate Maxiumum Cavity Protection with Sugar Acid Neutralizer® as the leading innovation to provide optimum protection against cavities.

Solution: A quiz meant to evaluate the risk of cavity on a first level as well as to educate consumers on the causes of caries. The activation took place in major greek supermarkets AB Vassilopoulos, Sklavenitis and Carrefour where consumers where invited to participate by Colgate promoters and entered to win the revolutionary new toothpaste Colgate Maximum Cavity Protection.