Client: AJAX

Challenge: Communicate the relaunch of AZAX as AJAX in 2013 and a series of new AJAX products as well as the new AJAX ULTRA product formula, through one of its biggest buyers in the Greek market, Supermarket chain AB Vassilopoulos.

Solution: A tablet app for in-store promotions (later transformed into a facebook contest as well) that called consumers to fill their virtual cart with 7 AJAX products of their choice, and enter the competition in order to actually win them!