Challenge: Amplify the Castrol sponsorship of the 2014 FIFA World Cup. Engage the greek male audience and make a connection between Castrol’s passion for performance and players’ performance in the FIFA 2014!
Solution: An engaging facebook app that called fans to make their own predictions on the winning team of the World Cup, the best scorer and the total number of goals. The results? Within a month we had 2.720 participations and over 5.000 new fans!