Client: FOX Life
Challenge: Target and engage female fashion aware audience. Build on the “fashion” persona of the SCANDAL series lead actress to generate more interest in the series and increase fan base.
Solution: A facebook app in the form of a reverse personality test! By selecting the fashion items that suited their style best, fans found out what they had in common with Olivia Pope’s iconinc character. The prize: an Olivia-Pope-style inspired outfit, by luxury pret-a-porter line TSANTILIS.