Client: Hawaiian Tropic
Challenge: Launch the all new Hawaiian Tropic Silk Hydration for the Summer of 2012.
Solution: We launched Hawaiian Tropic’s Facebook Fan Page for Greece with a very fresh, summery feel, with the scent of coconut, beaches and sun! We managed the page for almost three months and used very simple contests to develop the fan base (13.000 fans in two months time). We created engaging and sharable posts and amplified the buzz by sending our new product to beauty editors and bloggers, who loved it so much that they created contests on their own sites, giving Hawaiian Tropic Silk Hydration as the prize!