Challenge: A digital campaign to boost Energizer High Tech batteries, the alkaline batteries with the longest duration.
Solution: The “I Love My Mouse” campaign. Because you love your mouse, can’t live without it and want the best for it…Energizer High Tech! We designed a facebook contest where 50 fans won the Logitech mouse they selected, with a pack of Energizer High Tech batteries. For extra buzz, we created a “gift” package for the 20 most popular Fashion and Tech bloggers, including their own mouse, Energizer High Tech batteries, an “I ♥ MY MOUSE” T-Shirt and a compliments card with a QR code to the contest explaining the concept. The contest was communicated with a small and targeted display campaign.