Challenge: Create an engaging online mechanism to support Colgate’s second year round offline Charity Campaign Keep Greece Smiling.
Solution: The Big Red Smile Button campaign. So simple, so powerful! Each push of the button added an extra smile on Greece’s map and our counter, raising more awareness for Colgate’s cause. Each share informed our Fans’ friends about Colgate’s donation Campaign, especially created for “ΤΟ ΧΑΜΟΓΕΛΟ ΤΟΥ ΠΑΙΔΙΟΥ” foundation.
Awarded: Social Media Awards 2013 Bronze to Onnup for «Best Use of Facebook in a Campaign»