Challenge: Adjust the global SSD Consumer Campaign “Dedicated to Performance” for the Greek audience.
Solution: An educational yet attractive campaign powered by Kingston in major tech sites and social media, targeting two different audiences: PC mainstream users and Enthusiasts.
We produced 8 educational articles, product reviews and promo graphics, real life scenarios and Facebook competitions.
In collaboration with enternity.gr, one of the most popular gaming sites, we created a 15min. video demonstraion of the the easy-to-use Kingston SSD installation kit.