Challenge: Position Palmolive Aromatherapy and Palmolive Thermal Spa shower gels as products that deliver a spa-like experience at home, engaging the female consumers.
Solution: We designed a 21 day-program for women at www.my-moment.gr to help them make room in their daily routine for their own enjoyable, relaxing “moments“. Registered users received an e-mail each day with a different tip to help them get in the habit of saving time for themselves. Following what they told us we designed contests with spa vouchers, books, make up lessons, dinner for two, providing what they asked from us. The whole campaign was backed up with an impressive display campaign, media relations kit & communication as well as facebook content and contests during the months following the website launch.