Client: Palmolive

Challenge: Create a key visual for the new generation Palmolive dishwashing line 4 in 1, that would help communicate the high-end technology and high efficacy of the variants.

Solution: Keeping the Palmolive brand green color while adding silver elements and building on the variant label icons, we created 2 variations – one to present the whole product line and another that would be able to feature and present each variant seperately. The copy conveys the key message in a simple way, while also building on the brand name.