Challenge: Introduce the new Mediterranean Moments line, inspired by natural ingredients and scents found in the Mediterranean, to Facebook users
Solution: A journey to places, colors, views, smells, tastes allowing fans themselves to discover the best Mediterranean ingredients. A branded interactive quiz of discovery and enjoyment! One journey, three stops, three products to discover… through six ingredients. One big winner that won an actual Mediterranean Cruise for 2 and 10 winners that won the new Palmolive Mediterranean Moments line.