Client: Colgate

Challenge: Create an online campaign for the Colgate Max White Optic brand to engage users and establish the brand as a high end fashion “must have”.

Solution: The #SMILE IN STYLE Campaign, created for Greece and adapted in Italy, Bulgaria and Croatia to create a consistent brand presence throughout. Local ambassadors starred in a series of videos that shared tips on how to get the best results out of the style that suits your smile best! After following tips, users uploaded their “selfies” and entered to win a day of shopping with the ambassador.

www.smileinstyle.gr