Challenge: Raise awareness for Colgate’s CSR Campaign “Keep Greece Smiling” and get facebook fans to help raise 10.000€ for the NGO “The smile of the child” (Το Χαμόγελο του Παιδιού)
Solution: We made Greece’s longest love chain! Fans selected their own paper person(a), put a smile on their face and added it to the chain. For every participation, Colgate donated 1€ to the NGO. Users could see their facebook friends who had already participated and invite the rest to join the cause. We also reached out to members of our Colgate mailing list, getting even more participation and support for our cause.