Challenge: Build Wilkinson’s presence among its competitors. Use alternative channels and engage with young consumers on a minimum budget.
Solution: The “bye bye bush” concept …in other words a “hairy” evolution, or simply, a hairolution!
www.hairolution.gr was more than a product website. It was humourous, entertaining and engaging. Starting from the concept and characters all the way to our funny, sharable quiz and the Facebook page, with contests and applications.
Awarded: Ermis PR Silver 2010 στην The PR Team για «Υποστήριξη στρατηγικών Marketing Προϊόντων/ Υπηρεσιών»